Plain-language explainers on how AI finds, reads and cites your website — with the same evidence-first approach we bring to every audit.
Five causes explain almost every invisible store. Run the free 2-minute diagnosis — the same sequence we use in paid audits — find which one is yours, and fix it in the right order.
◆The quality gate, the P0–P3 scoring system, the evidence standards — and the post-mortem we published on our own failures. This is what "evidence, not promises" looks like from the inside.
01What Generative Engine Optimization actually is, why AI assistants recommend your competitors, and the five signals that decide whether you get cited.
02How answer engines pick one source to quote, what structured data has to do with it, and how to structure your pages so the answer is you.
03The P0 failures we check first in every audit — from sitewide noindex to redirect chains to schema that contradicts your prices. Plain language, real fixes.
04Your robots.txt might allow them, but your CDN or security layer could be blocking ChatGPT, Perplexity, and other AI crawlers at the network level. Here's how to check.
05Coming soon — how to prove, from your own logs, that GPTBot and PerplexityBot actually read your site.